Web Design

Web Design involves many different skills and disciplines in production and maintenance of websites. Few different areas of web design include graphic design, interface design, authoring, user experience design, search engine optimisation.

Many individuals will work together in teams involved in the creation of a website, although  some experts designers will cover them all.

The designs are differentiated by skills and techniques used in their creations.

Marketing and Communication Design

Marketing and communication design on a website will determine what works for its target market. This could be an age group, a certain culture, a special interest. The designer should understand the different types of audience and drive the design towards the relevant ones. Also he should have a great understanding of the types of websites and the importance in its design production. As example, a retail online store will totally differ from a B2B website (different type of content, the use of banners, specials etc.). Also the ease of use and navigation has an important role in the website creation, the clarity and readability of the content, the overall aspect, should all be taken in consideration.

User Experience & Interactive Designs

In this case, the designer should create a website that easily relates to the targeted user, making him understand the layout, clear navigation labels, clear instructions (content), clean links etc. Other user helping factor in its experience with the website is the interactive design. If the user’s perception of the functionality and usefulness of the website this user is more likely to continue using the website and ultimately return.

Page Layout

Is part of the first impression of the client in contact with the site. Either consistent throughout the pages or different from page to page, the designer should consider the flow of the design transferring the colours, fonts, positioning of the content from page to page. The responsiveness  of a website has a great importance in its layout and design, the adaptability from a device to another, different browsers, transforming the sizes and position to suit the display and functionality. Responsive web design is imperative in positioning and placement within search engines.

Typography

Only few typefaces should be used in the designing of a website to avoid complications within browsers which recognise only a few selected type of fonts considered safe.

Motion Graphics

Should be implemented with few considerations.
A certain target audience (ex. business oriented) would consider the motion graphics as unnecessary and distracting from its real purpose. Motion graphics should be applied to entertainment websites, art and visual websites for decorating purposes. This doesn’t mean that more serious content couldn’t be enhanced with animation or motion graphics.

Organic SEO vs PPC campaign!

The obvious difference is that the Organic SEO traffic comes for free all the while PPC as the title implies, comes at a certain price per click.

Search Engine Marketing or SEM comprises of both Organic SEO and PPC.

In this article, contrary to the obvious, we try to demonstrate that a successful campaign will only work to its fullest if both methods are used.

Few important facts:

  • Organic results can only appear in the middle of the result page while PPC will bring your ad to the top of the page.
  • Organic SEO requires a large amount of unguaranteed work and effort. All this effort and determination doesn’t necessarily mean that will be successfully applied to your results in respectively search engines.
  • High competition for every relevant keyword make a veritable battle ground in quest for a top page position.
  • A successful organic SEO campaign requires a top quality website, fully functional with clean links, text and media content.
  • Not all search engines are will bring quality traffic. The main engines are extremely exigent in their indexes, sorting through the smallest details within your website pages.

Shortcuts and cutting lines? A big “no go”

Extremely heavy penalties could be applied for any “illegal” processes in your organic SEO campaign, meaning your website could be expelled for an indefinite period without any detailed warning regarding the reason why. Not being familiar with SEO will not help your campaign in gaining top 5 position in any search engine. In this case, hiring a SEO professional will be your way.

So? SEO vs PPC?

According to statistics, ranking on top 5 organic, will bring continuous traffic 24/7 without having to ay anything while PPC will bring traffic for the paid period which could get a little costly. So yes, SEO brings more traffic to your site.

The quality of this traffic is an important factor in your campaign. From the conversion point of view, the visitor is more likely to make a purchase or subscribe to a newsletter if directed to your site from PPC campaign. So, if you run a successful PPC campaign, you will only get click from 100% interested visitors in your products or offers.

Conclusion?

A successful marketing campaign will fully function in your advantage if both aforementioned methods are utilised!

How to optimise yous site to rank better for a local audience?

Having your business, offices or your activity space located in or near a city , and you want your clients to locate you physically or online, you will have to optimise your site for that specific location.

In this article we will try to explain what local SEO is all about.

What is Local SEO?

Being able to physically be found by customers that walk into your business or just offering services in a certain area, target a local audience from your very same region, your site needs to be optimize for that specific area. It is a lot easier to optimise if you have a physical address in a certain region.